Brand Identity with the Individual in Mind
One of my favorite types of projects is cultivating brand identity for artists. I absolutely adore creating work for talented performers, and when a musician trusts me to create the groundwork and style guide that they base their whole presence on... it means the world. Just like any of my other work, the completed product is a combination of the artist's identity married to my style. This electronic press kit (pictured above) is one of the best samples of this -- Sonny Miles gifted me the opportunity to connect my style with his photography, and together we created a personalized and one of one design for him to use to promote his music.
Commissions come most frequently for me in the form of flyers and promotional designs! I love putting myself to use by pushing the product of the my friends and peers, and I think those opportunities pose the place for some of my best works. This page is full of all the different facets of that, showing everything from the flyer to the poster, to the animated promotion for instagram.
Advertising for the Up and Coming
Highlighting the underdogs and ensuring the love goes to the people that need it most. Through my business of Beats Batch and cultivating shows, I've given myself the job of creating designs for each of our events. The best part is taking the extra effort to highlight some of these artists and performers and using the platform to uplift them and push their music to the forefront.
Spin The Crown was a rollerskating event where we booked the upstairs location at The Crown
in Greensboro and turned a theater into a skating rink!
Well Rounded Content Creation
In addition to creating flyers, logos and layout to accompany the promotional pieces that push each event, I also create multi-media motion graphics. In this case, combining a video, as well as layout and animation to create content that is interesting and eye catching, while still being informational and easy to ingest.
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